UK marketing analysis Assignment Example | Topics and Well Written Essays - 5000 words

UK marketing analysis - Assignment Example For the purpose of appealing to new customers located in existing as well as new markets, the organizations are increasingly trying to concentrate on the lines of product development, market development and even diversification. 1. Environmental Appraisal analysis – UK market It has to be said that the long established and highly popular brand of motorcycles Harley Davidson is facing a slowdown in the US market, which is often recognized as its core market. The reason for the slowdown of the American brand in the domestic and home market is mainly because of the fact of aging of its targeted market segment as well as difficult scenarios in the economic scene of the region. For the purpose of attaining growth in the business in the upcoming future, the US based brand motor cycle brand is focusing on entering into new and emerging markets. Hence, as a part of its strategic move, the brand is focusing on entering the UK market. Before venturing and investing in the development of the UK market, the prospects of the market needs to be studied and analyzed properly. It can be said that for proper analysis of the foreign market of UK, an environmental scanning is very much needed. PEST analysis While analyzing the UK market, the prospects needs to be analyzed from the political, economic, social and technological point of view. It can be said that the PEST framework will be greatly influential in assessing the impact and influence of the various factors of the macroeconomic levels in the automobile market of UK (Birkholz, 2007, p. 7). Political From the political point of view, it can be said that the nation’s automobile industry suffers considerable amount of...The Euro zone was formed in the previous decade to promote economic growth and stability through region wise cooperation of the multiple small western nations. While designing the formation of the euro zone various rules, policies and guidelines of economic and political background were outlaid to form a guiding principle for the nature, method and mode of operations for the nations represented under the Euro zone. However, with the passage of time, most of the laws were overlooked and broken by the participating nations of the Euro zone (BBC News, 2012). It has to be said that some of these nations are almost on the verge of bankruptcy and are looking forward to implementing government spending cuts as well as launching austerity measures to tackle the national crisis spread over multiple regions. It has been realized that after the crisis of the US banking sector the year 2008, the multiple nations of the Euro zone has amassed enormous amounts of debts during the process of conduction of operations. This is playing a major catalytic role in regards to the process of restoring growth and stability within the Euro zone nations (Inman, 2013). With the entry of Cyprus in the Euro zone crisis, the macro economic crisis of the multiple western nations is far from over (Pratley, 2013).

SAM 340 UNIT 5 Essay Example | Topics and Well Written Essays - 500 words

SAM 340 UNIT 5 - Essay Example The sports industry in the United States is developing at a high rate owing to use of improved technology and massive support from the government and sporting fraternities. Professional Sports. Professional sports entail athletes competing as a team or as individuals, and the reward system is based solely on performance. A professional sport is a major international recreational activity that contributes billions of dollars to the economy every year. North America has been able to develop many international players, and this has made the region lead in the world of sports. The use of improved technology and increased demand for sports programming have also made North American sports a hit in markets abroad. North America holds five major international leagues namely, the National Hockey League, the National Football League, the National Basketball Association, the Major League Baseball and the Major League Soccer (Rosner and Kenneth, 496). There are other international leagues that are played in Africa, South America, Europe, Asia and Australia and they include: American football, baseball, soccer, rugby, cricket, basketball, hockey and volleyball. There are also other professional sporting events that involve individual sportsmen and women, and these include action sports like tennis, track events like relays, and field games like javelin. The NASCAR, Nextel and Professional Golfers Association, organize these events and act as the key management of the sport industry. Sport Agency. Representation of athletes in competition by individuals led to the emergence of sports agency. The sports agency evolved and developed due to high competition as sports agency tried to market their clients in the world of sports. International Marketing Group was the first sports agency to represent athletes in competitions back in 1960 when it first represented Arnold Palmer. There are over 4,300